four types of mission

 James C. Collins and Wiliam C. Lazier, Beyond entrepreneurship, 1992    [ ]

<recommended by Reed Hasting, Netflix CEO, during a Stanford Graduate Business school award>

read first 86 pages

<Reed Hasting said that he would take out this book and read the first 86 pages  once every year>

p.48

core values and beliefs --> purpose --> mission --> strategy --> tactics

p.71

discovering purpose using the "five whys"

p.71

how the five whys lead from products to Patagonia's purpose

p.73

purpose is a motivating factor, ...

p.74

... a mission should be achievable ...

A good mission has a finish line--you must be able to know when you've done it, like the moon mission or a mountain top.

p.96

Strategy is how you will achieve the company mission.

"This is how we will achieve our mission."  That, in a nutshell, is strategy.

p.79

four types of mission

1. targeting

2. common enemy

3. role model

4. internal transformation

   (Collins, James C. (James Charles), Beyond entrepreneurship : turning your business into an enduring great company / James C. Collins and Wiliam C. Lazier., 1. small business-management., 2. organizational effectiveness., HD62.7.C645  1992, 658.4--dc20, 1992,  )

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πόλλ' οἶδ' ἀλώπηξ,ἀλλ' ἐχῖνος ἓν μέγα πόλλ' οἶδ' ἀλώπηξ,ἀλλ' ἐχῖνος ἓν μέγα